Networking at startup events can open doors to investors, mentors, and partnerships that drive your business forward. But it’s not just about handing out business cards – it’s about building meaningful relationships. Here’s a quick summary of the article’s key tips:
- Choose the right events: Research events that align with your goals, whether it’s funding, recruiting, or customer acquisition.
- Prepare in advance: Set clear goals, research attendees, and refine your elevator pitch.
- Start conversations confidently: Use structured introductions and open body language to make strong first impressions.
- Leverage social media: Connect with attendees beforehand and engage with event hashtags.
- Dress appropriately: Match your attire to the event’s vibe while maintaining professionalism.
- Exchange contact info smoothly: Use digital tools like QR codes or LinkedIn for easy sharing.
- Follow up quickly: Reach out within 48 hours with personalized messages to keep the connection alive.
- Build real relationships: Focus on long-term connections by offering value and staying engaged.
- Use your network effectively: Seek advice, insights, and resources from your connections.
- Consider professional help: Networking coaches or programs can refine your skills and expand your opportunities.
Key takeaway: Networking is a skill that requires preparation, confidence, and follow-through. Every interaction is a chance to grow your startup, so approach events with a clear plan and genuine interest in others.
Master Networking: Turn Strangers into Allies at Startup Conferences
1. Pick Events That Match Your Goals
When choosing startup events to attend, make sure they align with your business objectives. Whether you’re aiming to secure funding, attract customers, recruit talent, or gain industry expertise, having clear, measurable goals will help you make the most of your efforts.
The numbers don’t lie – strategic event selection matters. A recent study found that 81% of marketers consider live events a top-performing channel. Additionally, 77% prefer exhibitions and trade shows for generating high-quality leads, and 52% of CEOs say events deliver a higher ROI compared to other marketing channels.
Start by researching events using industry-specific keywords. Look into attendee demographics, speaker lineups, and exhibitor profiles to ensure the event matches your target audience. For instance, if you’re a German SaaS startup planning to expand into the U.S., focus on well-known American SaaS events. Pay attention to whether these events attract your Ideal Customer Profile (ICP) and offer partnership opportunities.
Each event type has its strengths. For client acquisition and direct sales, exhibitions and trade shows are your go-to. Major tech conferences are perfect for boosting brand visibility, connecting with the media, meeting investors, and networking with peers. Meanwhile, niche and local events are better suited for targeted networking and recruiting top talent.
To decide which events are worth your time and money, create a scoring system. Compare booth costs, potential reach, and the concentration of your ICP. Factor in how well the event aligns with your goals, its cost-effectiveness, and the opportunities it offers in your market.
Your priorities will guide your decisions. If raising funds is your main goal, focus on investor-heavy gatherings and major tech events where startups catch the eye of potential backers. If customer acquisition is your focus, industry-specific exhibitions and trade shows might deliver better results.
Finally, make use of tools like Bizzabo and Imagina to stay updated on sessions and streamline your networking efforts.
Choosing the right events can lead to real business growth. The next step? Prepare thoroughly to make the most of these opportunities.
2. Prepare Before You Go
Walking into a networking event without preparation can feel like wandering through a maze without a map. To make the most of these opportunities, preparation is key – it turns casual chats into meaningful connections that could drive your startup forward.
Start by setting clear, measurable goals. Use tools like LinkedIn, event websites, and company profiles to research key attendees, speakers, and their backgrounds. Look for shared interests, mutual connections, or professional overlaps that can spark natural conversations. For example, you might aim to “connect with two potential co-founders” or “exchange contact details with three fintech investors.” If you identify someone you’d like to meet, consider reaching out beforehand with a short, specific message to introduce yourself.
Keep an eye on event hashtags and engage with social media posts from speakers or other attendees. Thoughtful comments or sharing your enthusiasm about the event can help you stand out and make in-person conversations feel more familiar. This type of engagement shows that you’re not just attending – you’re actively part of the industry conversation.
Another critical step is refining your pitch. Craft a concise, adaptable elevator pitch tailored to different audiences. In 30 to 60 seconds, you should hook your listener, communicate your value, provide supporting evidence, and include a clear call to action. For instance, you might highlight scalability when speaking with investors or focus on customer benefits when talking to potential clients. Practice your pitch until it feels effortless and genuine.
Think strategically about your priorities. If securing Series A funding is your goal, research the investors attending – learn about their portfolio companies, investment focus, and recent deals. If customer acquisition is your focus, identify attendees who align with your ideal customer profile.
Finally, combine your research and objectives into a targeted plan. Create a list of people you want to connect with, along with conversation starters tailored to their interests or backgrounds. With this preparation, you’ll approach the event ready for confident, purposeful interactions that align with your goals.
3. Start Conversations Confidently
When you walk into a networking event, the ability to start conversations confidently can set the tone for your experience. Many founders feel hesitant when introducing themselves, but confidence isn’t something you’re born with – it’s something you build through preparation and practice.
One of the best ways to make a strong first impression is by crafting a clear and structured introduction. A simple formula, like the "present, past, future" approach, can make this process easier. Start by sharing your current role, touch on your relevant background, and finish with your goals. This structure keeps your introduction focused and easy to follow.
"Hi everyone, my name is [your name]. I’m a [your job title] at [your company]. I’m excited to be here today to [explain why you’re there]."
To make this introduction feel natural, practice it until it flows effortlessly. Daniel Kingsley of Presence Training, who has coached thousands of leaders, highlights the importance of managing vulnerability for effective communication. Slow down your speech, maintain direct eye contact, and remember that everyone in the room is there for the same reason: to build valuable connections.
Body language plays a huge role in how you’re perceived. Stand tall, make eye contact, and smile warmly when you approach someone new. Your tone of voice and facial expressions are just as important as your words in conveying confidence and approachability.
When starting a conversation, show genuine curiosity about the person you’re speaking with. Simple, open-ended questions can be great icebreakers:
"Hello, my name is… followed by, ‘Are you with a company?’ or ‘Do you know many people here?’" – Simonetta Raymon-Barker
Once the conversation begins, active listening can turn a casual chat into a meaningful connection. Engage fully by maintaining eye contact, nodding, and asking thoughtful follow-up questions. People often remember how you made them feel more than what you said, and showing genuine interest leaves a lasting impression.
Another way to connect is by sharing your passions. Talking about what excites you not only makes you memorable but also helps establish a personal connection. Enthusiasm is contagious, and it can transform a simple exchange into the start of a lasting professional relationship.
"Networking needs continuous investment for professional growth – it’s not a one-time effort. Professionals who practice and become skilled at authentic networking conversations can make a lasting impact. They know starting conversations isn’t about rehearsed speeches but about approaching each interaction with curiosity and authenticity."
4. Use Social Media to Connect
Social media has the power to transform a single-day event into a platform for building lasting relationships. The groundwork for meaningful connections often starts before you even step into the venue.
Event organizers usually share attendee and speaker lists weeks ahead of time. This is your chance to do some homework and pinpoint the people you’d most like to meet. Networking expert Dorie Clark emphasizes this idea:
"See who’s going. The event organizer will often publish the names and bios of the people who’ll be there. Get a head start by identifying who you want to meet."
LinkedIn is a great tool for this pre-event research. Look up key attendees to uncover details that can spark engaging conversations. For example, you might notice someone recently launched a product, secured funding, or shared an insightful industry analysis. Mentioning these specifics during the event can help you skip the small talk and dive into a more meaningful discussion.
Twitter offers a more immediate glimpse into what’s on people’s minds. Follow the event’s official hashtag to stay updated on real-time conversations, speaker announcements, and attendee buzz. Many founders and industry leaders share their thoughts and expectations leading up to events, giving you a window into their priorities and challenges.
Don’t just observe – engage. Like, comment on, or share posts from attendees you’re interested in connecting with. These small actions can make you more visible to them. For instance, leaving a thoughtful comment on someone’s LinkedIn post about their company’s recent achievement can pave the way for a more natural conversation when you meet in person.
Let your own network know about your plans. Share posts about the event you’re attending, what you’re excited to learn, or the types of conversations you’re hoping to have. This can lead to surprising opportunities, like discovering mutual connections or getting introductions to other attendees.
The goal here isn’t to replace in-person interaction but to enhance it. Social media helps you build a foundation so that your face-to-face conversations feel more substantial. When you can reference a recent post or congratulate someone on a milestone they shared, you demonstrate genuine interest, moving beyond surface-level networking to build authentic relationships.
5. Dress Right and Use Good Body Language
At startup events, your appearance and body language can be just as important as the words you say. Studies show that 55% of communication is visual, while only 7% comes from the actual words spoken. A sharp outfit and confident body language not only draw attention but also set the tone for meaningful conversations.
Dressing for Different Event Types
Your attire should reflect the event’s vibe and audience. Tech conferences often have a casual feel, but that doesn’t mean you can’t look polished. For more formal settings, like meetings with venture capitalists, aim for a professional look – think tailored trousers or blazers in classic colors like navy or charcoal gray. As startup founder Allen Jones explains:
"You’re dressing to build rapport, establish respect, give an impression of serious and capable about the business of making your ideas/inventions/insights work in the marketplace."
When unsure, business casual is usually a safe choice. It’s always better to be slightly overdressed than to risk looking too casual, especially when your goal is to leave a lasting impression. Your outfit sets the stage, but your body language seals the deal.
Practical Dressing Tips
Go for clothing that’s versatile, wrinkle-resistant, and comfortable. Pair this with professional yet comfortable footwear. If the event spans the day, dressing in layers can keep you prepared for any temperature changes.
Body Language That Opens Doors
How you carry yourself speaks volumes. Open and approachable body language can invite conversation, while closed-off gestures might discourage it. Avoid crossing your arms; instead, keep your shoulders relaxed and angle your body toward the person you’re speaking with to show genuine interest.
Eye contact is key – try to maintain it about 50% of the time when you’re talking and 70% when listening. Hold eye contact for 4–5 seconds at a time to show attentiveness and build trust. The BetterHelp Editorial Team puts it this way:
"Maintaining eye contact can lead to increased engagement and connectivity between two people. Looking someone in the eyes can help you show that you’re interested, attentive, and a safe person to confide in."
A firm handshake, purposeful hand gestures, and an upright posture can also leave a strong impression. Leaning in slightly during conversations shows engagement, while avoiding distractions like checking your phone signals that you’re fully present. These small but impactful details can make all the difference in how others perceive you. Let your body language align with your message to reinforce your presence in every interaction.
6. Share Contact Information Smoothly
After a meaningful conversation, exchanging contact details is the next step to keeping the connection alive. Done right, this exchange can turn a casual encounter into a lasting professional relationship. Whether you lean on traditional business cards or embrace digital tools, how you handle this moment matters.
The Shift to Digital Contact Sharing
In today’s networking world, over 60% of professionals prefer digital methods like QR codes, LinkedIn, or contact-sharing apps over paper business cards. Why? Because 88% of business cards are tossed within a week. Digital options not only reduce waste but make it easier to organize and save contact information.
QR codes, in particular, have become a networking staple. You can create one that links directly to your LinkedIn profile, a digital business card, or even a personalized landing page with your bio and contact details. Display it on your phone or event badge for quick and easy scanning.
Timing Is Everything
The secret to exchanging contact details smoothly lies in timing. Don’t rush it – wait until you’ve built a connection. When the moment feels natural, tie the exchange to your conversation. For instance, after discussing a shared interest or challenge, you might say, "I’d love to share some insights on that – here’s my card."
This approach makes the exchange feel purposeful, not transactional. It also shows you’ve been engaged and that you’re offering value, not just collecting names.
Balancing Traditional and Digital
While digital tools are gaining ground, there’s still room for traditional business cards. Some people appreciate the tangible nature of a card, while others prefer the convenience of digital methods. To cover all bases, use both.
For example, you can connect instantly using LinkedIn’s QR code feature on your phone, then follow up by offering a physical card for those who might prefer it. This dual approach shows you’re tech-savvy but also respectful of diverse preferences.
Making It Personal
A personal touch goes a long way. In U.S. networking culture, it’s polite to ask before sharing your details: "Would you like my card?" or "Can we connect on LinkedIn?" If someone gives you their card, take a moment to look at it and comment – it shows respect and interest.
Want to leave a lasting impression? Write a quick note on your business card, like "Great talking about [specific topic]!" It’s a small gesture that can help you stand out from a stack of generic cards.
The Importance of Following Up
The real magic happens after the exchange. Reach out within 48 hours to reinforce the connection. Mention something specific from your conversation and suggest a next step, whether it’s sharing a resource, scheduling a meeting, or introducing them to someone in your network.
To stay organized, use a CRM or contact management tool to track your new connections and set reminders for follow-ups. This proactive approach turns casual encounters into genuine business opportunities.
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7. Follow Up Within 48 Hours
After exchanging contact details at an event, a quick follow-up can transform a casual introduction into a meaningful business relationship. Acting promptly shows initiative and keeps you fresh in the other person’s mind, increasing the chances of turning that initial meeting into something more substantial.
Why Timing Matters: The 48-Hour Rule
Studies reveal that professionals who follow up within 48 hours are twice as likely to get a response. In fact, over 70% of people respond more positively when contacted within this window compared to later follow-ups. This is because your meeting is still fresh in their memory, and they haven’t yet been overwhelmed by other interactions. Timing your outreach right is crucial for making a lasting impression.
Stand Out With Personalized Messages
A follow-up should feel personal and thoughtful. Avoid generic phrases like "Nice meeting you" – these often get ignored. Instead, reference something specific from your conversation. Did you discuss a shared challenge or an exciting project? Bring it up to show you were paying attention.
For example:
"Hi [Name], it was great meeting you at [Event] yesterday. I really enjoyed our conversation about SaaS growth strategies. Let’s grab coffee next week to explore those ideas further."
This type of message not only shows attentiveness but also sets up a clear next step, making it easier for the other person to engage.
Offer Value Right Away
An effective follow-up isn’t just about staying in touch; it’s about being helpful. If you promised to share a resource or make an introduction, include it in your message. For instance, if they mentioned a challenge during your chat, send over an article, tool, or contact that could help. Offering value from the start positions you as someone worth staying connected with.
Interestingly, many founders and investors note that partnerships and deals often stem from a well-timed follow-up – not the initial meeting. The event might spark the connection, but the follow-up is where the real opportunities begin to take shape.
Picking the Right Communication Channel
Choose the same platform where you first connected unless they’ve suggested otherwise. If you met on LinkedIn, send a personalized LinkedIn message. If you exchanged business cards, email is likely the best route. Direct messages referencing specific parts of your conversation are particularly effective for startup founders and investors.
Some professionals are even experimenting with short video messages or voice notes for follow-ups. While not for everyone, these can add a personal touch and help you stand out – if it feels appropriate for the relationship.
Stay Organized to Stay Effective
Networking events can result in a flood of new contacts, so keeping track of them is essential. Use your phone’s notes app during the event to jot down key details about each person and conversation. This makes crafting personalized follow-ups much easier.
For long-term organization, consider using a CRM or a simple notes app to log who you met, what you discussed, and when you need to follow up. Set reminders to ensure you reach out within the 48-hour window. A little preparation goes a long way in maintaining professionalism and building strong connections.
8. Build Real Relationships, Not Just Contacts
Strong follow-ups are important, but the real power of networking lies in creating lasting relationships. Networking isn’t just about exchanging business cards or LinkedIn connections – it’s about building connections that can lead to meaningful partnerships, investments, or collaborations in the future. The difference between a casual contact and a genuine relationship can shape your career or business trajectory.
Think Long-Term, Not Transactional
Relationships that matter aren’t built overnight. They grow over months or even years. Instead of approaching networking as a quick exchange, focus on getting to know the other person’s challenges, goals, and interests. Skip the immediate sales pitch and aim to understand how you can genuinely connect and support one another.
Offer Value From the Start and Stay Engaged
The best way to build trust is to offer value right away. Share a helpful article, congratulate someone on a recent achievement, or provide insights that align with their interests. These small but thoughtful actions can pave the way for a deeper connection.
Once the relationship is established, keep it alive through consistent engagement. Comment on their social media posts with genuine thoughts, share content that might resonate with them, or check in periodically just to see how they’re doing. As Cody McLain from ATX Backyard Studio wisely says:
"People remember who showed up when there was nothing to gain."
A simple routine – like sending a quick LinkedIn message or email – can go a long way. Reference a topic from your last conversation or ask about their current projects. It’s not about how often you reach out, but how meaningful your interactions are.
Authenticity Always Wins
Pretending to be someone you’re not is draining and rarely effective. Instead, focus on being your genuine self. Authenticity builds trust and helps create natural, lasting connections. Whether you’re at an event, active on social media, or following up after a meeting, your interactions should feel consistent and real.
Celebrate Their Wins
Take time to acknowledge and celebrate the successes of the people in your network. Whether it’s landing a new client, securing funding, or launching a product, a sincere congratulations can strengthen your bond. If something reminds you of a previous conversation, let them know – a spontaneous message can spark meaningful dialogue and even lead to new opportunities.
9. Use Your Network for Resources and Advice
Once you’ve built real, meaningful connections, it’s time to tap into them for advice, insights, and resources. Those relationships you’ve nurtured aren’t just about exchanging pleasantries or collecting business cards – they’re about unlocking opportunities, gaining guidance, and finding the support that can fuel your startup’s growth.
Tap Into Your Network for Industry Insights
Networking is about more than just meeting people; it’s about creating a two-way street for sharing knowledge and experiences. The founders and industry pros you connect with often face similar challenges or have already tackled the hurdles you’re dealing with. In fact, 80% of job seekers find roles through networking, and the same holds true for uncovering business opportunities or learning about market trends.
Stay in touch with your network by sharing relevant industry news or insights. For instance, if you come across an article on emerging trends in your field, pass it along to someone who might benefit. This small gesture keeps you on their radar and shows you’re engaged with the latest developments.
Make it a point to attend webinars, conferences, and meetups. These events are great for meeting professionals and picking up on new trends. Platforms like LinkedIn are also invaluable – use them to connect with others, share your expertise, and join discussions.
Approach Mentorship with Intention
If you’re looking for mentorship, be clear about what you’re seeking and why. Building trust takes time, so don’t rush into asking for guidance right away.
Start with a short, focused conversation – about 30 minutes is ideal – to get to know your potential mentor. Respect their time and make the discussion worthwhile. If they decline your request for mentorship, don’t let the connection fade. Keep the relationship alive by occasionally sharing relevant articles or updates. A "no" today could turn into a "yes" down the road.
Handle Funding Requests Carefully
When you’re ready to discuss funding, approach these conversations thoughtfully. If you’re reaching out to someone you don’t know well, try to secure an introduction first. Highlight shared interests or experiences to establish a connection.
Make sure your outreach isn’t one-sided. Offer something of value in return, like insights into a market they’re interested in or feedback on their portfolio companies. This approach makes the interaction mutually beneficial and less transactional.
Make the Most of Professional Groups and Events
Joining professional associations can help you stay informed about industry trends and connect with a diverse group of professionals. Attending conferences, seminars, and local business events provides structured opportunities to meet others in your field and learn about what’s new. After meeting someone, follow up – whether in person or online – to keep the connection alive.
Your network isn’t just a list of names; it’s a powerful tool for learning, growth, and opportunity. The relationships you build today could lead to advisors, investors, or partners who help you take your business to the next level. By using these strategies, you’ll ensure your network becomes a driving force behind your startup’s success.
10. Get Professional Help with Your Networking Skills
Once you’ve got the basics of networking down, it might be time to take things up a notch with professional coaching. Investing in expert guidance can help if you’re finding it tough to make meaningful connections at startup events or feel overwhelmed by the whole process. A little help can completely change your approach and speed up your results.
Why Professional Help Matters
Professional networking coaches can help tackle challenges like creating memorable introductions, managing follow-ups effectively, or figuring out which events are worth your time. Networking is critical for business development and securing funding – over 70% of startups say it’s a key factor in their success. Yet, many founders struggle to execute their networking strategies effectively.
Programs like M Accelerator focus on turning knowledge into action. By integrating strategy, execution, and communication into one cohesive framework, they help eliminate the gaps that can derail your networking efforts.
What Networking Programs Can Do for You
Structured programs give you the chance to practice and refine your skills in a supportive environment. Through pitch feedback, follow-up strategies, and role-playing exercises that mimic real-world scenarios, you’ll feel more prepared and confident when stepping into actual networking events.
Take M Accelerator, for example. They’ve worked with over 500 founders, helping secure more than $50 million in funding. Their approach combines personalized coaching, interactive workshops, and mastermind groups to give participants a well-rounded experience.
Another major perk? Access to established networks. M Accelerator boasts a network of over 25,000 investors, connecting founders directly to funding opportunities that might otherwise take years to cultivate on their own.
Avoiding Common Networking Mistakes
It’s easy to fall into traps like showing up unprepared, chasing quantity over quality in your connections, or neglecting systematic follow-ups. Professional programs teach you how to set clear goals, craft introductions that leave a lasting impression, and build follow-up systems that turn initial meetings into meaningful relationships.
These systems ensure that follow-ups become second nature, helping you nurture connections consistently and effectively.
Picking the Right Program
When choosing a program, focus on those with industry expertise, a strong track record, and a personalized approach. For instance, M Accelerator offers more than just basic networking tips. They provide early-stage coaching for business development and product-market fit, as well as advanced programs like the Elite Founder Team mastermind for entrepreneurs aiming for rapid growth.
The key is finding a program that aligns with where you are in your journey. Whether you’re just building foundational skills or looking to refine advanced techniques, professional coaching can help you avoid mistakes and fast-track your progress.
To measure the impact, track your networking outcomes before and after joining a program. Look at metrics like the number of meaningful connections, follow-up meetings, and business opportunities generated. This kind of data will show you the value of your investment and help fine-tune your approach over time.
With the right guidance, you’ll build the confidence and systems needed for natural and effective networking. Professional coaching could be the boost you need to truly excel at startup events.
Conclusion
Networking at startup events goes beyond just showing up – it’s about forging real connections that can shape the future of your business. By choosing events wisely, engaging authentically, and following up with purpose, you can turn every interaction into a meaningful relationship.
Without a well-thought-out plan, networking efforts can often miss the mark. Many founders fall into the trap of relying on small talk, only to find those conversations don’t lead to lasting results. The key? Authenticity. When you genuinely care about others’ goals and successes, you create trust – opening doors to long-term partnerships, funding, and mentorship opportunities.
Thanks to virtual and hybrid events, your networking reach isn’t limited to local meetups anymore. You now have the chance to build connections on a global scale, broadening your horizons like never before.
If the idea of networking feels daunting, consider professional resources like M Accelerator. With experience helping over 500 founders secure more than $50 million in funding, they offer a structured approach that ties your networking efforts to your overall business goals, ensuring measurable results.
At your next startup event, focus on quality over quantity. Be intentional in your conversations, follow up promptly, and view every interaction as a chance to grow. That next conversation could lead to a game-changing partnership, a mentor who guides your journey, or even the funding you need to take your business to the next level. Genuine interactions and timely follow-ups are what truly set successful networkers apart.
FAQs
How do I choose the right startup events to attend for my business goals?
How to Choose the Right Startup Events
Start by getting clear on what you want to achieve. Are you hoping to connect with investors, discover potential partners, or engage with future customers? Once you’ve nailed down your goals, look for events tailored to your industry or audience. Focus on those featuring speakers, workshops, or participants that align with your objectives.
Give priority to events that foster genuine networking opportunities. Smaller gatherings or events with structured formats for interaction are often more effective for building meaningful connections. To stay on track, set specific goals – like meeting three potential collaborators or committing to attend one event each month. This approach ensures you make the most of your time and energy.
How can I build and maintain strong relationships after meeting someone at a networking event?
To nurture and strengthen the connections you make at a networking event, start by sending a personalized follow-up message within a few days. Reference something specific from your conversation to show you were engaged and genuinely interested in what they had to say.
Keep the relationship alive by staying in touch periodically. This could mean sharing an article they might find useful, offering insights related to their interests, or simply checking in to see how they’re doing. Focus on being helpful and adding value to the relationship before making any requests. Building real, meaningful connections takes time, so let the process unfold naturally.
How can networking coaching help me succeed at startup events?
Networking coaching equips you with the tools to boost your confidence and master key skills like starting conversations, communicating clearly, and building genuine relationships. These abilities are essential for unlocking opportunities – whether it’s securing investors, finding collaborators, or gaining critical industry knowledge.
By offering personalized strategies, networking coaching ensures you’re ready for events, know how to connect with the right people, and can follow up in a meaningful way. This focused approach helps you make the most of every interaction and can play a big role in driving your startup’s growth.
