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Breaking Records and Breaking Barriers: How Naomi Osaka Built a Business Empire Beyond Sports

29 April 2025 By m-accelerator in Entrepreneur Series

The Essential Guide to GTM Engineers: Roles, Skills, and Impact on Business Growth

28 April 2025 By m-accelerator in Go To Market

“Is Our Marketing Working?” Answering the ROI Question with Marketing Automation Data

25 April 2025 By Alessandro Marianantoni in Entrepreneurship
Beyond Broadcast: Using Automation for Personalized Marketing That Actually Connects

Beyond Broadcast: Using Automation for Personalized Marketing That Actually Connects

25 April 2025 By Alessandro Marianantoni in Entrepreneurship

The Ice Bucket Challenge: A Go-To-Market Strategy That Raised $220M in Two Months

24 April 2025 By m-accelerator in Go To Market

The Hidden Flaws in Traditional Pitch Decks: Why Startups Should Focus on Customers, Not Competition

Too often, founders fall into the trap of presenting their startup as just another player in a competitive race, rather than showcasing their unique value to the customer. The key to standing out isn’t a competitor-focused pitch—it’s a customer-focused one.
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The Dark Side of Viral Success: Navigating Social Engineering in Startups

a book cover with a match stick and a lit match
In today's hyper-connected world, the rapid spread of ideas and behaviors can lead to unforeseen consequences. Malcolm Gladwell's "Revenge of the Tipping Point" delves into this phenomenon, offering insights particularly relevant to early-stage startup founders.
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Maximizing Investment Value: Due Diligence Best Practices in Private Equity

PE Due Diligence fundamentals
In the high-stakes world of private equity, due diligence is not just a procedural step—it’s a strategic imperative. For managers and operators in private equity, mastering due diligence best practices can mean the difference between a transformative investment and a costly mistake. This guide details comprehensive approaches to due diligence, ensuring that every investment decision
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A Framework to Make Your Technology Stand Out in Investor Pitches

a man standing in front of a screen pointing at a graph
One of the most common mistakes founders make during investor pitches is leading with the technology itself, without clearly demonstrating how it fits into the broader business model. The result? An overly technical presentation that doesn’t convey the full value of the solution.
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