Visually-guided mindfullness tools for stress and anxiety
Dreamfully was founded to directly address the growing mental health crisis which has rates of stress, anxiety, and depression at our nation’s highest historic levels. We need to make successful, proven interventions– like mindfulness and meditation– feel more accessible, easy, and fun.
The Problem
Rates of stress, anxiety, and depression at all-time high in America. According to a 2020 study by NAMI, each year, one in five people will experience mental illness. Furthermore, a disappointing majority of those people will not receive treatment for it.
Mental healthcare is
– inaccessible
– expensive
– obfuscated
Market Opportunity
Meditation is the leading mental health intervention, but in terms of software/apps, is limited to prioritizing those who are audio-oriented. For many, this makes meditation difficult to practice and not engaging enough to compete with all the available distracting visual media. This leaves a large gap of people- over 150M- who can be getting additional benefit but are not.
Meditation is booming, but leaving behind those who are visually oriented.
#1
- Meditation is the fastest growing health trend in America
65%
- of people are visual learners
72%
- of those who turn to meditation for mental health care want video more than any other medium
Early Success Insights
– 95% of users struggled with stress/anxiety
– 94% of users reported improved relaxation
– 91% requested to receive future content
The Solution
Dreamfully produces clinically driven and visually orientated meditation videos that relieve stress, gather focus, and put you in a better place.
By adding qualities of on-screen visual immersion, we can make this otherwise challenging practice feel more engaging, effortless, and fun. This helps us capture our audience’s attention, imagination, and heart, making it easier to help them.
Business/Revenue Model
We have a standard SaaS business model, and believe that our first year of marketing a full product will yield 5,000 premium subscribers, generating $600,000 ARR by 2021.
Simple Tiered Subscription Model
We offer 3 different tiers for people and groups of people with different needs
Go to Market Strategy
Step 1
We will acquire users through a B2B2C funnel via qualified clinical networks
– Therapists
– Mental Health Organizations
Step 2
Scale through product-led-growth
– Happy users incentivized to share with friends and family
– Shareable dreams
We all know that meditation offers great opportunity. We differentiate ourselves by focusing exclusively on on-screen, visually-guided experiences–there are no companies currently dedicated to this, and our production pipeline serves as a competitive advantage to strengthen our opportunity.
Traction
Our traction to date includes validating our product among mental health professionals, refining and building our prototype, and proving customer interest. This includes testing our content via clinical networks which has successfully proven both market interest and product value
June 2020
- Validated product with 30 therapists
September 2020
- Incorporated therapist requests into product
October 2020
- 7 clinical LOIs from channel partners (therapists, psychologists)
November 2020
- Beta launched and success with 200+ early adopters
2021
- Refined product roadmap for beta version of app (Feb ‘21)
Testimonials
Executive Team
The team is comprised of VFX experts to manage production, a founder wholeheartedly dedicated to meditation and immersive digital media, and leading therapists to help guide our content, conduct research, and acquire customers.
Ask
$450,000
To go to market and reach $600,000 ARR by the end of Y1
Additional 12-month milestones
– 5,0000 subscribers
– 60+ Dream Journeys
– 100+ Quick Breathe modules
– 100+ therapist partners
