The Problem
It takes, on average, 500 hours to navigate the logistics of funeral planning and estates after a death.
A last will and testament has maintained the same format since its inception in 640 BC- a piece of paper signed in front of witnesses or a notary. Meanwhile in America you can sign almost any other contract electronically, be it a prenup or a real estate transaction.
Traditional means of writing wills is confusing, expensive, and simply cumbersome for the modern citizen. And with wills being a morbid concept for most people, many will simply forego making one.
Market Opportunity
The trust and estate industry is valued at 193B dollars which serves 60% of the US population. Mostly made up off complex trusts.
We work to serve the lower to middle income families which result in 73 million potential customers and a 70 Billion dollar Serviceable market of which we aim to obtain 5%.
And then there is the remaining 40% of the country that dies without having purchased a plan at all. These figures show an underserved market and plenty of untapped potential.
The Solution
The vast majority of the US population does not need a trust. A simple will suffices, however there are a number of supporting documents everyone should include in their end of life plan. A one time fee allows our users infinite changes to their plan. Protecting them and their families in sickness, health and death.
Creating a plan and having it notarized can be completed in under an hour.
Wills.com acts as certified custodian and safeguards a notarized copy of user documents together with a video recording of their notary session.
Revenue Model
Signatures for these documents are charged per session and increase per notary seal. A big differentiator from our competitors is that we want our customers to come back to wills.com when they experience circumstance changes like divorce, death of a spouse, re-mariage or kids.
Go-To-Market Strategy
The estate planning industry is ripe for disruption and nationwide policy changes support and encourage a shift to a digital format
People across the country are currently creating their plan on WIlls.com and we aim to enable Notarization services by the end of this quarter and expand coverage gradually to each state in the country and where ever legislation permits expansion through acquisition or startup.
Traction
Numbers: 15000 page views from over 5000 individuals resulted in 250 sign ups and our initial revenue.
We’ve had over 15,000 page views from over 5000 people, resulting in 250 sign ups giving us some initial revenue. This is all with no ad spending on our part; all our traffic is organic. We will dedicate our efforts to improve every corner of our sales funnel with a goal to get 2 to 1 on each ad dollar spent and obtain 5000 paying customers by the end of this year.
We’ve progressed from Beta to Production and have ensured the site can withstand significant volume which we aim to obtain through an ad campaign titled Bold and Confrontational focused on breaking the taboo of death and normalizing planning.
Our Team
We couldn’t achieve these ambitious goals without the help of an amazing team.
Our Chief Technical Officer Martin served as advisor for 2 years before joining as our CTO. Supporting him is Eva, our Chief Experience officer who’s deep understanding of our end users shows through the fluid form flow and design functionality focused not just on serving the tech savvy consumer.
Furthermore an expensive legal team and a board of advisors are consulted to ensure that we are always up to date with the latest national and state specific statutes and technology
Company Information & Investment Opportunity:
Ask – $350k USD
We bootstrapped wills.com to its initial traction in a direction which has significant growth potential. We are looking to raise $500k USD pre-seed on a SAFE note to fund our notarization services expansion to 10 states.
