×

JOIN in 3 Steps

1 RSVP and Join The Founders Meeting
2 Apply
3 Start The Journey with us!
+1(310) 574-2495
Mo-Fr 9-5pm Pacific Time
  • LANGUAGES
    • English English
    • Italiano Italiano
  • SUPPORT

M ACCELERATOR by M Studio

M ACCELERATOR by M Studio

Explore, Engage, Evolve

T +1 (310) 574-2495
Email: info@maccelerator.la

M ACCELERATOR
824 S. Los Angeles St #400 Los Angeles CA 90014

  • WHAT WE DO
    • BUSINESS STUDIO
      • Strategy & GTM Engineeringonline
      • Founders Studioonline
      • Startup Program – Early Stageonline
    •  
      • Web3 Nexusonline
      • Hackathononline
      • Early Stage Startup in Los Angeles
      • Reg D + Accredited Investors
    • Other Programs
      • Entrepreneurship Programs for Partners
      • Business Innovationonline
      • Strategic Persuasiononline
      • MA NoCode Bootcamponline
  • COMMUNITY
    • Our Framework
    • STARTUPS
    • COACHES & MENTORS
    • PARTNERS
    • STORIES
    • TEAM
  • BLOG
  • EVENTS
Join
Founders
Meeting
Hanad
Tuesday, 27 April 2021 / Published in Startup

Wills(.com)

Wills(.com) - wills title

The Problem

It takes, on average, 500 hours to navigate the logistics of funeral planning and estates after a death. 

A last will and testament has maintained the same format since its inception in 640 BC- a piece of paper signed in front of witnesses or a notary. Meanwhile in America you can sign almost any other contract electronically, be it a prenup or a real estate transaction.

Traditional means of writing wills is confusing, expensive, and simply cumbersome for the modern citizen. And with wills being a morbid concept for most people, many will simply forego making one.

Wills(.com) - wills problem

Market Opportunity

The trust and estate industry is valued at 193B dollars which serves 60% of the US population. Mostly made up off complex trusts. 

We work to serve the lower to middle income families which result in 73 million potential customers and a 70 Billion dollar Serviceable market of which we aim to obtain 5%.

And then there is the remaining 40% of the country that dies without having purchased a plan at all.  These figures show an underserved market and plenty of untapped potential. 

Wills(.com) - wills market opportunity 2

The Solution

The vast majority of the US population does not need a trust. A simple will suffices, however there are a number of supporting documents everyone should include in their end of life plan. A one time fee allows our users infinite changes to their plan. Protecting them and their families in sickness, health and death.

Creating a plan and having it notarized can be completed in under an hour.
Wills.com acts as certified custodian and safeguards a notarized copy of user documents together with a video recording of their notary session.

Wills(.com) - wills solution

Revenue Model

Signatures for these documents are charged per session and increase per notary seal. A big differentiator from our competitors is that we want our customers to come back to wills.com when they experience circumstance changes like divorce, death of a spouse, re-mariage or kids.

Wills(.com) - wills revenue model

Go-To-Market Strategy

The estate planning industry is ripe for disruption and nationwide policy changes support and encourage a shift to a digital format 

People across the country are currently creating their plan on WIlls.com and we aim to enable Notarization services by the end of this quarter and expand coverage gradually to each state in the country and where ever legislation permits expansion through acquisition or startup.

Wills(.com) - wills go to market 1

Traction

Numbers: 15000 page views from over 5000 individuals resulted in 250 sign ups and our initial revenue.

We’ve had over 15,000 page views from over 5000 people, resulting in 250 sign ups giving us some initial revenue. This is all with no ad spending on our part; all our traffic is organic. We will dedicate our efforts to improve every corner of our sales funnel with a goal to get 2 to 1 on each ad dollar spent and obtain 5000 paying customers by the end of this year.

We’ve progressed from Beta to Production and have ensured the site can withstand significant volume which we aim to obtain through an ad campaign titled Bold and Confrontational focused on breaking the taboo of death and normalizing planning.

Wills(.com) - wills traction

Our Team

We couldn’t achieve these ambitious goals without the help of an amazing team.

Our Chief Technical Officer Martin served as advisor for 2 years before joining as our CTO. Supporting him is Eva, our Chief Experience officer who’s deep understanding of our end users shows through the fluid form flow and design functionality focused not just on serving the tech savvy consumer.

Furthermore an expensive legal team and a board of advisors are consulted to ensure that we are always up to date with the latest national and state specific statutes and technology

Wills(.com) - wills team

Company Information & Investment Opportunity:

Ask – $350k USD

We bootstrapped wills.com to its initial traction in a direction which has significant growth potential. We are looking to raise $500k USD pre-seed on a SAFE note to fund our notarization services expansion to 10 states.

What you can read next

Rucept: Merchandising Unbound
Dreamfully
Vinofy – The Social Wine App

STARTUPS

  • Rucept: Merchandising Unbound
  • Dreamfully
  • Vinofy – The Social Wine App
  • Fertility Circle: Like your best friend with all the fertility smarts
  • Originscale: Bringing transparency, trust, and credibility into product-making and selling
  • GetaStand: a virtual platform for B2B sales experiences
  • Startups
  • Exovolar
  • twiine: making dates unique and memorable
  • Clout: All-in-one collaboration suite for small and medium enterprise

connect with us

Subscribe to the Founders’ Newsletter

Online Programs

Early-Stage Startup

Global Entrepreneurship

Business Innovation

Strategic Persuasion

Growth-Stage Startup

 Stripe Climate member

Network & Investment

Regulation D

Events

Startups

Blog

Partners

Team

Coaches and Mentors

Our Approach

The Studio Framework

M ACCELERATOR
824 S Los Angeles St #400 Los Angeles CA 90014

T +1(310) 574-2495
Email: info@maccelerator.la

  • DISCLAIMER
  • PRIVACY POLICY
  • LEGAL
  • COOKIE POLICY
  • GET SOCIAL

© 2025 MEDIARS LLC. All rights reserved.

TOP
Add new entry logo

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Read More

In case of sale of your personal information, you may opt out by using the link Do Not Sell My Personal Information

Accept Decline Cookie Settings
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
  • Always Active
    Necessary
    Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

  • Marketing
    Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

  • Analytics
    Analytics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

  • Preferences
    Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

  • Unclassified
    Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Powered by WP Cookie consent
Cookie Settings

Do you really wish to opt-out?

Powered by WP Cookie consent