×

JOIN in 3 Steps

1 RSVP and Join The Founders Meeting
2 Apply
3 Start The Journey with us!
+1(310) 574-2495
Mo-Fr 9-5pm Pacific Time
  • LANGUAGES
    • English English
    • Italiano Italiano
  • SUPPORT

M ACCELERATOR by M Studio

M ACCELERATOR by M Studio

Explore, Engage, Evolve

T +1 (310) 574-2495
Email: info@maccelerator.la

M ACCELERATOR
824 S. Los Angeles St #400 Los Angeles CA 90014

  • WHAT WE DO
    • BUSINESS STUDIO
      • Strategy & GTM Engineeringonline
      • Founders Studioonline
      • Startup Program – Early Stageonline
    •  
      • Web3 Nexusonline
      • Hackathononline
      • Early Stage Startup in Los Angeles
      • Reg D + Accredited Investors
    • Other Programs
      • Entrepreneurship Programs for Partners
      • Business Innovationonline
      • Strategic Persuasiononline
      • MA NoCode Bootcamponline
  • COMMUNITY
    • Our Framework
    • STARTUPS
    • COACHES & MENTORS
    • PARTNERS
    • STORIES
    • TEAM
  • BLOG
  • EVENTS
Join
Founders
Meeting
Ben Ahuja
Friday, 16 April 2021 / Published in Startup

Originscale: Bringing transparency, trust, and credibility into product-making and selling

Originscale pitch video
Originscale: Bringing transparency, trust, and credibility into product-making and selling - Originscale Australia Final Emailing Pitch Deck 6

The Problem

Today’s Supply Chains are broken, complex, geographically diverse & often outsourced.

On average, a business goes through hundreds of touch-points to manufacture and sell its products to customers.

This is incredibly challenging and leads to:

Originscale: Bringing transparency, trust, and credibility into product-making and selling - Screen Shot 2021 04 23 at 3.02.58 pm

While the businesses struggle with their supply chains, about 70% of their consumers are confused and want to learn more about where their product is coming from, what it contains, and how it was made?

They no longer trust certifications or the tall marketing claims. Not answering this demand of transparency results in:

Originscale: Bringing transparency, trust, and credibility into product-making and selling - Screen Shot 2021 04 23 at 3.01.21 pm

Market Opportunity

Our Total market size is estimated at around 28B dollars, collectively spent by our potential customers between the traditional ERPs, Food Traceability Software, and Blockchain-based supply chain solutions.

For the first 24 months, we are targeting the businesses that focus on speciality products where integrity, trust, and credibility are paramount. This is our serviceable obtainable market and amounts to 9M dollars annually.

Originscale: Bringing transparency, trust, and credibility into product-making and selling - Screen Shot 2021 04 23 at 3.59.37 pm

Why now?

Originscale: Bringing transparency, trust, and credibility into product-making and selling - Three Column 1

The Solution

To fix this problem, we focus on bringing transparency to the core of the supply chains by empowering:

  • Brands establish transparency, trust, and credibility in their product making & selling
  • Consumers make informed choices about the products they want to consume
Originscale: Bringing transparency, trust, and credibility into product-making and selling - Text Only 1
Originscale: Bringing transparency, trust, and credibility into product-making and selling - DA TA 1 1
Originscale Dashboard & Traceability
Originscale: Bringing transparency, trust, and credibility into product-making and selling - mobile trace gif 1 2
Originscale Consumer Engagement Interface

Revenue Model

Originscale has multiple revenue streams:

1) B2B subscription service (SaaS offering) for small and medium enterprises

2) Premium support and consulting services for a fee, in a done-for-you package offering

3) Customized blockchain-based white-label Saas solution for sophisticated & bigger enterprise customers

Originscale: Bringing transparency, trust, and credibility into product-making and selling - Timeline 2 1

Go-to-market Strategy

The MVP product is already built and ready to launch. We have engaged five beta users that are working closely with us. Also, we have acquired 100 leads through our network, which are being converted to Beta users.

Additionally, have kicked off a campaign to acquire a wait-list of 500 potential customers. With that, we can achieve about 2000 paying customers between Q2 of 2022.

We are targeting to hit the market in a phased manner with phase-1 to launch by Q2 of 2021, phase-2 by Q3 of 2021.

Finally, our blockchain-based white-label solution will be available for large enterprise businesses by the end of 2022.

Originscale: Bringing transparency, trust, and credibility into product-making and selling - Team Page 1
Originscale: Bringing transparency, trust, and credibility into product-making and selling - Timeline 3 2

Competitive Analysis

Our competitors take a uni-directional approach to the market problem by looking at this only from an operational perspective, either manufacturing, marketing, or sales.

Originscale: Bringing transparency, trust, and credibility into product-making and selling - Timeline 1

Whereas we focus on transparency, trust, and credibility along with the integration of end-to-end supply chain processes that enable these businesses to produce and sell with confidence

Our Team

Originscale: Bringing transparency, trust, and credibility into product-making and selling - 14 1

Company Information & Investment Opportunity:

Ask – $ 400k USD

Originscale: Bringing transparency, trust, and credibility into product-making and selling - 15 1

We have bootstrapped the product so far, and we’re now looking to raise $400k. The funds will be used to go to market, aggressively acquire customers, and expand our team.

Our vision is to bring integrity, trust, and credibility to the forefront of the global value chain. We invite you to join us on this journey to make this planet safer for the future of humanity!

What you can read next

Rucept: Merchandising Unbound
Dreamfully
Vinofy – The Social Wine App

STARTUPS

  • Rucept: Merchandising Unbound
  • Dreamfully
  • Vinofy – The Social Wine App
  • Fertility Circle: Like your best friend with all the fertility smarts
  • GetaStand: a virtual platform for B2B sales experiences
  • Startups
  • Wills(.com)
  • Exovolar
  • twiine: making dates unique and memorable
  • Clout: All-in-one collaboration suite for small and medium enterprise

connect with us

Subscribe to the Founders’ Newsletter

Online Programs

Early-Stage Startup

Global Entrepreneurship

Business Innovation

Strategic Persuasion

Growth-Stage Startup

 Stripe Climate member

Network & Investment

Regulation D

Events

Startups

Blog

Partners

Team

Coaches and Mentors

Our Approach

The Studio Framework

M ACCELERATOR
824 S Los Angeles St #400 Los Angeles CA 90014

T +1(310) 574-2495
Email: info@maccelerator.la

  • DISCLAIMER
  • PRIVACY POLICY
  • LEGAL
  • COOKIE POLICY
  • GET SOCIAL

© 2025 MEDIARS LLC. All rights reserved.

TOP
Add new entry logo

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Read More

In case of sale of your personal information, you may opt out by using the link Do Not Sell My Personal Information

Accept Decline Cookie Settings
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
  • Always Active
    Necessary
    Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

  • Marketing
    Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

  • Analytics
    Analytics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

  • Preferences
    Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

  • Unclassified
    Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Powered by WP Cookie consent
Cookie Settings

Do you really wish to opt-out?

Powered by WP Cookie consent