The Problem
Today’s Supply Chains are broken, complex, geographically diverse & often outsourced.
On average, a business goes through hundreds of touch-points to manufacture and sell its products to customers.
This is incredibly challenging and leads to:
While the businesses struggle with their supply chains, about 70% of their consumers are confused and want to learn more about where their product is coming from, what it contains, and how it was made?
They no longer trust certifications or the tall marketing claims. Not answering this demand of transparency results in:
Market Opportunity
Our Total market size is estimated at around 28B dollars, collectively spent by our potential customers between the traditional ERPs, Food Traceability Software, and Blockchain-based supply chain solutions.
For the first 24 months, we are targeting the businesses that focus on speciality products where integrity, trust, and credibility are paramount. This is our serviceable obtainable market and amounts to 9M dollars annually.
Why now?
The Solution
To fix this problem, we focus on bringing transparency to the core of the supply chains by empowering:
- Brands establish transparency, trust, and credibility in their product making & selling
- Consumers make informed choices about the products they want to consume
Revenue Model
Originscale has multiple revenue streams:
1) B2B subscription service (SaaS offering) for small and medium enterprises
2) Premium support and consulting services for a fee, in a done-for-you package offering
3) Customized blockchain-based white-label Saas solution for sophisticated & bigger enterprise customers
Go-to-market Strategy
The MVP product is already built and ready to launch. We have engaged five beta users that are working closely with us. Also, we have acquired 100 leads through our network, which are being converted to Beta users.
Additionally, have kicked off a campaign to acquire a wait-list of 500 potential customers. With that, we can achieve about 2000 paying customers between Q2 of 2022.
We are targeting to hit the market in a phased manner with phase-1 to launch by Q2 of 2021, phase-2 by Q3 of 2021.
Finally, our blockchain-based white-label solution will be available for large enterprise businesses by the end of 2022.
Competitive Analysis
Our competitors take a uni-directional approach to the market problem by looking at this only from an operational perspective, either manufacturing, marketing, or sales.
Whereas we focus on transparency, trust, and credibility along with the integration of end-to-end supply chain processes that enable these businesses to produce and sell with confidence
Our Team
Company Information & Investment Opportunity:
Ask – $ 400k USD
We have bootstrapped the product so far, and we’re now looking to raise $400k. The funds will be used to go to market, aggressively acquire customers, and expand our team.
Our vision is to bring integrity, trust, and credibility to the forefront of the global value chain. We invite you to join us on this journey to make this planet safer for the future of humanity!
