The Problem
50% of people that visit trade fairs, almost 150 million people, travel more than 600 km(nearly 400 miles) per year
Visitors think they’re more involved, and make these long journeys in order to view products before making a purchase. This is a showcase of a deep inefficiency in this market. The inefficiency being an issue of time spent to travel and costs incurred while traveling.
These clients make these journeys to see their B2B products in person before making a purchase as well as being able to acquire leads at the expos.
Over the last year, because of the rapid digitalization of the world we live in, caused by the acceleration due to the pandemic, the inefficiency of how this market functions has started to be highlighted.
Due to constantly differing needs, we’re seeing changes that were predicted 6 years in the future, happening today.
Market Opportunity
The market we’re part of will grow more than 20% a year for the next 6 years until it reaches a size of $62 billion, showing that this is a market that is far from saturation.
The Solution
We have created a framework that allows an optimized sales experience in a virtual environment, allowing for businesses to showcase online and create a new immersive sales experience to increase conversion rates from potential leads to paying customers.
In our framework, two key features of our platform are being able to schedule live video conferences and co-browsing to guide the demonstration.
We offer one to one showcasing and group demonstrations. With this option, the visitor has the opportunity to have a private visit of the virtual environment whilst having a guided discovery with the vendor.
After a quick 30 minute call where we discuss the company needs and requirements, the client chooses which solution is the best for them, and we personalize the experience to suit their demands. The client will then have our framework, which is integrated with some of our key features.
These features allow exhibitors to have a wider international reach with lower acquisition costs, and demonstrations that are always available, with the best quality showcases.
Revenue Model
1) A standard pre-fitted annual subscription
2) A made to measure solution, to give a unique customized experience to the companies who want it. This experience includes all of the aforementioned features, whilst being completely personalized to the clients needs.
Go-to-market Strategy
Our go to market strategy starts with proposing our technology to our client portfolio of companies and trade fair organizers. We will then contact digital agencies as resellers of our services. This is because they have many companies ready to digitalize. We are currently collecting leads through linkedin, perfect for b2b contacts.
Competitive Analysis
There are a few competitors in our market that operate in a similar way to us, using virtual experiences to demonstrate B2B products. However, compared to our competitors, we have proprietary features which distinguish us from the others such as guided discovery and tailor made experiences.
Traction
Getastand was founded in 2018 as a site focussed on the exhibition spaces sector. After just one year of work, we have had over 3,000 companies subscribed to our site, collaborated with over 600 expos, and received 145k worth of investment.
In 2020 we were able to adapt to a new reality and develop a new MVP platform. With our new solution, we are in talks with our first five customers and we predict we will sell our first 20 experiences by the end of the year.
Our Team
The marvelous team that has helped develop this platform, have years of experience in this market. Our three co-founders Paolo, Camillo and Biagio have an intimate knowledge of the B2B sales market and have around 4 years of experience in the startup space.
Our CTO Mirko Arcese has 15 years of global experience in producing virtual solutions for notable companies such as Jeep and Mastercard.
Company Information & Investment Opportunity:
Ask – € 400k EUR
We are looking for a 400k investment to go principally towards technology and marketing.
Of this sum, we already have 100K committed – 60k from our previous investor LVenture group and 40k from Ulixes Capital Partners.
