Problem
Wine Discovery and Shopping Experiences Are Bad, Both In-store and Online. There are limited information and content at retailers.
Also wine is a highly experiential and social product. Most retailers are focusing on selling the wine without providing consumers a better tasting and sharing experience
Market Opportunity
The global wine market is around 380 billion dollars in annual sales, 68 billion in USA and about 10 billion in Los Angeles. Currently online wine sales account for only 3% of total wine sales but it’s growing with double digits last year and triple digit during Covid-19 pandemic.
Smaller wineries need new ways to reach consumers directly. They lack distribution resources, i.e. supermarkets, liquor stores and the knowhow to reach consumers online.
Many wineries rely on wine ambassador program to drive direct sales to consumers because selling wines via social networks is an effective channel. With the increasing popularity of video sharing, there is a huge opportunity to grow wine sales online via video-based social platforms
The Solution
Vinofy App
The first video-based Social Wine App for people to discover, share and shop wine all in one place
React, rate & discover wine in 30-second videos
Earn points, redeem & shop wine online
3 Fold Business Model
Commerce
Commission from online wine sales
Subscription
Monthly wine box with tasting experience
Advertising
Paid brand promotions and sponsored content
Go-to-market strategy
1) Ready for a taste
Community marketing and engagement campaign with wine influencers
2) SipRewards
New user signup and referral program
Initial Target Market: Los Angeles
With an adult population of 7.6 million people over the age of 21 and able to purchase wine, Los Angeles is the perfect city to achieve product market fit
Our Roadmap
Market Landscape
Vinofy Inc, a taste-technology company
Vinofy Inc, is a taste-technology company. We believe the appreciation of taste is a unique and universal human gift. Our vision is to unite people from different cultures and backgrounds over this universal human experience, the love of wine, food and anything tasty.
Vinofy will start with wine but will eventually include coffee, beer, spirits, food etc. in our scope to be the number one platform and community for people to discover, share and shop anything tasty.
Meet the team
Ellen is a tech startup veteran who loves wine. She worked as a venture developer at Lazada, an eCommerce unicorn startup that was acquired by Alibaba with a multi-billion dollar valuation.
She also led a team of 9 and built a global experience platform live in over 30 countries and serving 18 million users globally for a travel startup.
Company Information & Investment Opportunity:
Ask – $ 250k USD
