For years, the mantra for B2B SaaS startups was “growth at all costs.” Venture capital flowed freely, rewarding companies that could rapidly acquire new customers, even if the underlying economics were inefficient. That era is over. The market has fundamentally shifted, and investors now prioritize sustainable, efficient growth over mere expansion. In this new paradigm,
SECTION 1: EXECUTIVE SUMMARY For founders of Seed and Series A technology startups, the path to building a scalable sales engine presents a critical and often daunting decision. The central question is not merely how to generate revenue, but who should be responsible for it. Do you build an in-house team from scratch, a move that promises deep product
