Picture a B2B SaaS founder staring at their competitor’s new feature announcement. Again. The same features they just shipped last quarter, now copied and marketed better. The zag book refers to Marty Neumeier’s radical differentiation framework where successful brands achieve market dominance by doing the opposite of their competitors—when everyone else zigs, you zag. This
Picture this: A European SaaS founder lands in San Francisco, armed with a pitch deck that crushed it in Berlin, London, and Amsterdam. Six months later, they’re heading home with burned runway and zero US customers. US GTM for international SaaS companies requires fundamentally different thinking than what works in European markets — it’s not