Marketing Sales Channels: A Startup’s Guide To Expanding Your Sales Reach

Tuesday, 12 April 2022 / Published in Startups
A Marketing Sales Channel (MSC) is a way for your business to reach potential customers. It can be through the internet, television, radio, print ads, or even person-to-person contact. There are many different types of MSCs, and each has its advantages and disadvantages.

Is Agile Product Development for Startups?

Friday, 08 April 2022 / Published in Startups
The Agile methodology is an increasingly popular and effective way for different types of development companies to create, test, and present their products -- especially software -- to the public market.

The Retention Rate Formula: A Guide to Increasing Mobile Application Retention Rates

Tuesday, 05 April 2022 / Published in Startups
As a mobile app developer or startup, it's crucial that you understand how user retention rates impact the success of your app.

Product Market Fit in a Global Pandemic

Tuesday, 29 March 2022 / Published in Startups
Product market fit, also known as “product/market” or “product-market” fit, is an essential component of profitable marketing and sales for all types of businesses. It occurs when the company can successfully identify their customer base and target them with the most fitting product.