Product Market Fit in a Global Pandemic

Tuesday, 29 March 2022 / Published in Startups
Product market fit, also known as “product/market” or “product-market” fit, is an essential component of profitable marketing and sales for all types of businesses. It occurs when the company can successfully identify their customer base and target them with the most fitting product. 

Why millions of U.S. employees are quitting their jobs: The Importance of Corporate Culture

Tuesday, 15 March 2022 / Published in Startups
If you're a startup, creating a thriving corporate culture is essential to keeping your employees happy and retaining them for the long haul. But what does that mean exactly? And how can you go about implementing it?

Product Exploration and Testing: Using Agile to Test New Products

Thursday, 10 March 2022 / Published in Startups
If you're a startup, then you know that creating a successful product is no easy task. It takes time, effort, and lots of hard work. But before you can even start working on your product, you need to do some initial discovery and exploration.

Why start a business right now?

Friday, 04 March 2022 / Published in Startups
Entrepreneurs who started their business in 2020 found themselves in three scenarios: Failing, pivoting, or becoming unexpectedly successful. While many of these entrepreneurs found themselves in the first category, the pandemic did create new business opportunities for others.