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Many early-stage startups fail not because of a bad product, but due to a fundamental misunderstanding of their ideal customer. Despite having innovative solutions, startups often fall into the trap of assuming they know their customer without thorough validation, leading to misaligned efforts and wasted resources.
As startup founders grapple with the challenge of turning brilliant ideas into profitable products, "Monetizing Innovation: How Smart Companies Design the Product Around the Price" by Madhavan Ramanujam and Georg Tacke offers indispensable guidance.
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