A recurring question that always comes up at one point in every business’s life, whether before launching or while running it, is, ‘why should clients choose your company instead of the competition?’ And this question can significantly influence your standing with your customers.
Every company that wants to grow its clientele and increase its relevance in the industry must have a unique brand identity to distinguish it from its rivals and portray the kind of services its customers will receive.
Your firm’s name is the first element of your brand that buyers will experience, and it has the power to persuade them to buy from you. So, as an entrepreneur, one of the first and most essential things to do for your business is to find a stunning name.
And to assist you with this challenging process, we created this easy guide on generating innovative company names for sale that genuinely reflect your company.
So without further ado, let’s get started.
Three Simple Steps to Finding the Best Company Name
1. Your Brand Must Be Your Ultimate Starting Point
While products and services are necessary for customer retention, buyers initially pick your firm because of its brand. This makes your brand identity a fundamental aspect of your business that must be considered when choosing a name.
Other aspects, such as its tone, ideals, and the emotions it should arouse in potential clients, should also be put into thought.
Take a moment to consider Tesla’s short and simple brand name that was drawn from the famous electrical engineer and inventor, Nikola Tesla. For one, the name gives us the impression that the brand is a leading, high-end, innovative, and future-focused brand. And this fits perfectly with the brand’s identity as a premium electric car manufacturer.
However, adopting the same name for a conventional tech business with a different brand identity and guiding principles wouldn’t have much impact since it wouldn’t adequately reflect the brand and express who they are.
2. Begin Considering Possible Brand Names
Start assembling a list of names that reflect your brand’s tone, attributes, and principles. Concentrate on creating as many memorable, brief company names that adequately describe your enterprise.
However, remember that criticizing the concepts you come up with during a brainstorming session can interfere with your creative flow. Therefore, defer the analysis to the following stage.
Use one of the following naming tools to help the process run more smoothly:
- Thesaurus
- Visual names based on color
- Jargons used within your niche
- Rhymes
Make an attempt to come up with 200 short, straightforward, and intriguing name suggestions. We understand that this may look difficult, but bear in mind that coming up with a large number of names would give you a higher selection of possibilities to examine when we go to the subsequent stage.
Don’t be dissuaded by how strange or meaningless these words may seem because you won’t understand their full power unless you explore them.
3. Double-Check Every Name You Found
To whittle down the potential names, screen them by making sure they complement the brand, values, and objectives of your company and strike out those that don’t. All good business names intrigue clients, but bland names that evoke no feelings or expectations are useless.
After validating the finalists, you can then compare them and determine which is best for your company. Do the following as a final verification process for your names:
- Get Customer Feedback: Compile a list of the names you’ve highlighted and ask a subgroup of your audience to vote for their favorite. You might also seek the opinions of close friends, relatives, or acquaintances.
- Checking for a Corresponding “.com” Domain: Companies that don’t have an Exact-Match Domain and a top-notch website to go with it will struggle to survive in a competitive industry.
Check whether the name you’re considering has a ‘.com’ domain name for sale and operative social media handles.
- Trademark the Name and Check for Existing trademarks: By checking to see whether a trademark already exists for an intended name and, if not, registering it as a trademark with the USPTO, you could avoid many legal complications in the future and protect your business name from being taken by others.
Remember that the wisest course of action is to steer clear of names already protected by a trademark.
Final Words
Your brand is the aspect of your business that sets you apart from competitors, and your brand’s name operates as its public face. In terms of sales, performance, and brand recognition, your brand’s name will immensely benefit your company. Therefore, make an effort to choose one that interests your intended audience.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.
