Product market fit, also known as “product/market” or “product-market” fit, is an essential component of profitable marketing and sales for all types of businesses. It occurs when the company can successfully identify their customer base and target them with the most fitting product.
Many professionals still working from home and this is has been a great opportunity for startup. Collaborating on projects, hosting meetings, and chatting with co-workers, requires digital platforms.
The pandemic has bolstered an already changing trend in the freelancing world. As people were laid off from jobs, stopped going into the office due to COVID, or just found themselves with more free time on their hands, they picked up and transitioned to some freelance work.