The Great Startup Myth: Are You Selling a Product or a Solution to a Problem?

Monday, 19 August 2024 / Published in Startups
Many founders become fixated on refining their product, believing that a well-polished solution is the key to winning over investors and customers. However, what if the true path to success lies not in the solution itself, but in the problem it addresses?

Why Emotional Pitching Outperforms Technical Presentations: The Key to Winning Over Investors

Friday, 16 August 2024 / Published in pitch deck
In the high-stakes world of startups, founders often get caught up in delivering detailed technical presentations, believing that every intricate detail will win over investors. However, what many overlook is the true power of emotional connection. 

Zag by Marty Neumeier: A Must-Read for Startup Founders

Monday, 12 August 2024 / Published in book club
Marty Neumeier's book presents an intriguing approach to branding and differentiation that can transform the way you think about your business. As the startup ecosystem evolves, the concepts in Zag are more relevant than ever.

Distributing Equity in Startups: Key Considerations and Strategies

Sunday, 04 August 2024 / Published in Startups
When it comes to distributing equity among your first set of employees, several important factors should be taken into account.